BRANDING & CAMPAIGN | monks la

Launching the NGO That Really Gives a Sh*t About the Ocean.

The Ocean Sewage Alliance was formed to raise awareness about the impact of sewage on oceans, a global issue requiring public engagement to drive change in water recycling. Our brief was to create the brand identity and launch it with a standout campaign. To cut through the crowded NGO space, we avoided guilt-inducing imagery and tackled the taboo head-on: poo and pee. Using bold, humorous videos, we aimed to grab attention and make people care—turning a sensitive topic into a fun and unforgettable message.