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Google Play Live Logo

INTERACTIVE LIVESTREAM | monks la

From a Shelf Full of Apps to Live Entertainment.

The Google Play Store used to be simple: click, download, leave. So we flipped the script with Google Play Live, the first-ever live stream from Google Play—a mix of app showcase, variety show, and all-out fun. This epic 8-hour event brought gaming to life with influencers, gamers, comedians, and interactive audience-controlled chaos. I led a team of over 100 across three countries, overseeing everything from visual identity to set design, scripts, and production. We turned the Play Store into a destination—and gave people a reason to stay and play.

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Placing Don Julio in the Global Stage

CAMPAIGN | GALE NY

Using Fandom to Showcase Innovation

DIGITAL CAMPAIGN | 72andsunny LA

Google Star Wars Logo
Coca-Cola Olympics Logo

Embracing Our Differences in the Olympics

EXPERIENTIAL | ogilvy UK

Bringing Don Julio Spirit Back to Life

SOCIAL CAMPAIGN | GALE NY

Don Julio Celebracion Logo
Google Year in Search Logo

Searching for Hope in a Turbulent Year

CAMPAIGN | 72andsunny LA

Launching the First Jamaican Cannabis Brand

BRANDING | personal

Kaya Herb House Logo
Google Play Live Logo

Turning an App Store Into a Fun Live Show

INTERACTIVE LIVESTREAM | monks LA

Taking Control of Halo’s Real Grapple Gun 

INTERACTIVE LIVESTREAM | monks LA

Samsung Grappleshop Logo
Google Home Logo

Launching Google’s Smart Revolution

CAMPAIGN | 72andsunny LA

Turning a Park Into a Digital Wonderland

MIXED REALITY | monks la

Samsung Dreamground Logo
Klarna Playing for Keeps Logo

Making Every Gamer's Dream Come True

INTERACTIVE LIVESTREAM | monks la

Launching a Brand That Gives a Sh*t

BRANDING & CAMPAIGN | monks la

Ocean Sewage Alliance Logo
Canon Redefine the Limits Logo

Showcasing a World of Innovations

WEB EXPERIENCE | monks la

Making Boring Catalogs Fun For Kids

INTERACTIVE AR | monks la

Amazon Fox's Jolly Adventure Logo
AWS Heroes VR Logo

Reimagining an IRL Event Virtually

VIRTUAL REALITY | monks la

When You Need An Extra Hand Or Two

MEET MY CREATIVE TASKFORCE

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