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INTERACTIVE LIVESTREAM

From a Shelf Full of Apps to Live Entertainment.

The Google Play Store used to be simple: click, download, leave. So we flipped the script with Google Play Live, the first-ever live stream from Google Play—a mix of app showcase, variety show, and all-out fun. This epic 8-hour event brought gaming to life with influencers, gamers, comedians, and interactive audience-controlled chaos. I led a team of over 100 across three countries, overseeing everything from visual identity to set design, scripts, and production. We turned the Play Store into a destination—and gave people a reason to stay and play.

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Using Culture to Showcase Innovation

DIGITAL CAMPAIGN

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Embracing Our Differences in the Olympics

EXPERIENTIAL

Bringing Tequila to the Global Stage

SOCIAL CAMPAIGN

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Searching for Hope in a Turbulent Year

CAMPAIGN

Launching the First Jamaican Cannabis Brand

BRANDING

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Turning an App Store Into a Fun Destination

INTERACTIVE LIVESTREAM

Taking Control of Halo’s Real Grapple Gun 

INTERACTIVE LIVESTREAM

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Launching Google’s Smart Revolution

CAMPAIGN

Turning a Park Into a Digital Wonderland

MIXED REALITY

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Making Every Gamer's Dream Come True

INTERACTIVE LIVESTREAM

Launching a Brand That Gives a Sh*t

BRANDING & CAMPAIGN

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Showcasing a World of Innovations

WEB EXPERIENCE

Making Boring Catalogs Fun For Kids

INTERACTIVE AR

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Reimagining an IRL Event Virtually

VIRTUAL REALITY

When You Need An Extra Hand Or Two

MEET MY CREATIVE STUDIO

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