Adulting Horror Express: Halloween, the LEGO Way.

For LEGO’s Halloween campaign, we tapped into Gen Z’s real fear: adulthood. Through fast, playful stop motion films, we turned everyday nightmares into horror vignettes, from crushing office deadlines and being ghosted on a date to a dead phone at the worst moment and the dread of an unknown caller. It was a rare chance to create with a brand we genuinely love, in the most entertaining season of the year.