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Canon Redefine The Limits Logo

WEB EXPERIENCE | monks la

An Interactive Journey Into Canon’s Groundbreaking Innovations.

Canon is known for its cameras, but it’s also one of the world’s most innovative brands—holding more patents than Apple, Sony, or LG. During CES, the world’s premier tech showcase, we launched an interactive exhibition to spotlight Canon’s groundbreaking technologies.

From tackling food waste with silk worms to recreating skateboarding scenes in a volumetric lab, tracking wildlife in Yellowstone like never before, and being able to see earth from space alongside NASA astronauts, the experience revealed the surprising scope of Canon’s innovations.

INTRO VIDEO

Canon Redefine Cover

VOLUMETRIC STUDIO

Canon Redefine Skate
Canon Redefine Skate 2

GESTURE CONTROLLED CAMERAS

Canon Redefine Spy
Canon Redefine Spy 2
Canon Redefine Spy 3

SMART LENSES

Canon Redefine Cover 2
Canon Redefine Nature 2
Canon Redefine Nature

SPACE PHOTOGRAPHY

Canon Redefine Satellite
Canon Redefine Satellite 2
Canon Redefine Satellite 3

INNOVATION LAB

Canon Redefine Lab
Canon Redefine Lab 2
Canon Redefine Lab 3

CASE STUDY

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Placing Don Julio in the Global Stage

CAMPAIGN | GALE NY

Using Culture to Showcase Innovation

DIGITAL CAMPAIGN | 72andsunny LA

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Embracing Our Differences in the Olympics

EXPERIENTIAL | ogilvy UK

Bringing Don Julio Spirit Back to Life

SOCIAL CAMPAIGN | GALE NY

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Searching for Hope in a Turbulent Year

CAMPAIGN | 72andsunny LA

Launching the First Jamaican Cannabis Brand

BRANDING | personal

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Turning an App Store Into a Fun Live Show

INTERACTIVE LIVESTREAM | monks LA

Taking Control of Halo’s Real Grapple Gun 

INTERACTIVE LIVESTREAM | monks LA

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Launching Google’s Smart Revolution

CAMPAIGN | 72andsunny LA

Turning a Park Into a Digital Wonderland

MIXED REALITY | monks la

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Making Every Gamer's Dream Come True

INTERACTIVE LIVESTREAM | monks la

Launching a Brand That Gives a Sh*t

BRANDING & CAMPAIGN | monks la

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Canon Redefine the Limits Logo

Showcasing a World of Innovations

WEB EXPERIENCE | monks la

Making Boring Catalogs Fun For Kids

INTERACTIVE AR | monks la

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Reimagining an IRL Event Virtually

VIRTUAL REALITY | monks la

When You Need An Extra Hand Or Two

MEET MY CREATIVE STUDIO

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