IDEAS | ART | DESIGN

Rick Who?

I’m a Brazilian-American Creative Director, Art Director, and Designer with 15+ years of experience and a talent for making the complicated look effortless.

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My story starts in Rio de Janeiro, where I started in Branding and Design, before dipping my toes—and eventually diving headfirst—into Advertising with a focus on Print and Film. Then I moved to New York, where I learned to love Web, Digital, and Animation. Eventually, Los Angeles called, and I answered with global 360º campaigns and a newfound obsession with Digital Production. Now? I’m a creative nomad, partnering with agencies, brands, and startups worldwide on everything from brand design to global campaigns.

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I don’t believe in making things just look good. I build ideas that matter—big ideas, scrappy ideas, or whatever-the-brief-demands ideas. I balance strategic thinking with creative vision, design craft with technical expertise, moving seamlessly from blue-sky concepts to sleeves-rolled execution. Whether I’m running a one-person creative show or managing teams across time zones (with an unholy amount of coffee), my mission is always the same: to create work that makes people sit up, pay attention, and feel something.

I also run RIMA Creative Studio with my creative partner Maitê Albuquerque, where we give scalable creative support to ad agencies and brands with a focus on advertising, digital & graphic design, branding and generative AI.