top of page
Asset 1_3x.png

SOCIAL CAMPAIGN

Bringing the Spirit of Don Julio Back to the Feed for Día de Muertos.

Don Julio’s social presence had become a bit... watered down. With dozens of scattered handles and no clear identity, it had lost the rich Mexicanidad that made the brand so iconic. So, we brought the spirit back—literally. Using Día de Muertos as our stage, we "killed" all social handles and posts, leaving only @DonJulioTequila and a mysterious calavera graphic.

 

As the celebration approached, we rolled out a series led by Mexican influencers, sharing the real meaning of Día de Muertos and the vibrant culture behind it. The campaign wrapped with global Día de Muertos events that didn’t just celebrate tequila—they honored Mexicanidad in all its beauty and authenticity.

Using Culture to Showcase Innovation

DIGITAL CAMPAIGN

LOCKUP.png
LOCKUP_OLYMPICS.png

Embracing Our Differences in the Olympics

EXPERIENTIAL

Bringing Tequila to the Global Stage

SOCIAL CAMPAIGN

Asset 1_3x.png
LOCKUP_YIS.png

Searching for Hope in a Turbulent Year

CAMPAIGN

Launching the First Jamaican Cannabis Brand

BRANDING

Asset 1_4x.png
LOCKUP.png

Turning an App Store Into a Fun Destination

INTERACTIVE LIVESTREAM

Taking Control of Halo’s Real Grapple Gun 

INTERACTIVE LIVESTREAM

LOCKUP.png
LOCKUP.png

Launching Google’s Smart Revolution

CAMPAIGN

Turning a Park Into a Digital Wonderland

MIXED REALITY

LOCKUP.png
LOCKUP.png

Making Every Gamer's Dream Come True

INTERACTIVE LIVESTREAM

Launching a Brand That Gives a Sh*t

BRANDING & CAMPAIGN

Asset 1_4x.png
LOCKUP.png

Showcasing a World of Innovations

WEB EXPERIENCE

Making Boring Catalogs Fun For Kids

INTERACTIVE AR

Asset 1_4x.png
Asset 1_4x.png

Reimagining an IRL Event Virtually

VIRTUAL REALITY

When You Need An Extra Hand Or Two

MEET MY CREATIVE STUDIO

RIMA-LOGO.png
bottom of page