Reimagining Home, One Voice Command at a Time.

When Google set out to unveil its first hands-free home assistant, it wasn’t just about launching a product—it was about redefining the future of how we live. Starting from scratch, we didn’t just develop the branding—we even named it: Home. From branding to creating a 360º campaign, we crafted a launch that peaked with a Super Bowl film, inviting the people to reflect on what “home” means. But we didn’t stop there. We turned bus shelters into interactive mini home experiences and rolled out contextual billboards featuring clever questions users could ask Google Home—showing how it could simplify everyday life, one voice command at a time.