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DIGITAL CAMPAIGN
Beyond the Search Bar: Bringing Google to a Galaxy Far, Far Away.
Google is known for Search—but how do you show the world it’s so much more? By stepping onto the biggest cultural stage of the moment. With Star Wars Episode VII: The Force Awakens about to take over the galaxy, we teamed up with Disney to make waves across hyperspace.
The result? A digital trilogy that lets fans experience Google like never before. First, users could choose Light or Dark to transform their Chrome experience. Then, they turned their phones into lightsabers for an epic duel. Finally, they stepped straight into the Star Wars universe with 360º VR. And as if that wasn’t enough, we scattered Easter eggs in the most unexpected places—because who doesn’t love a good surprise?















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