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INTERACTIVE LIVESTREAM
A Livestream that Put Pro Streamers on Edge, and Their Gear Up for Grabs.
For its U.S. debut, Klarna set out to grab gamers’ attention—and their dream rigs. Enter Playing for Keeps, a two-day Twitch tournament where viewers faced off against pro streamers to win everything in their room. With surprise cameos from Snoop Dogg and Lil Yachty, the event cranked up the chaos by letting audiences sabotage the pros, turning every match into a laugh-out-loud showdown. Klarna’s debut didn’t just catch attention—it gave gamers the setup of their dreams.




TEASER
CASE STUDY
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