Turning a Holiday Gift Catalog Into an Interactive Pop-up AR Book and Game.

Every year, Amazon’s Holiday Toys catalog lands in millions of homes, bringing new adventures with the beloved Fox and friends. But this year, we took it up a notch—or several. The catalog transformed into an interactive AR pop-up tale, where the more kids explored, the more characters and surprises came to life right off the page. And because we know parents need a little browsing time, we snuck in a hidden fishing game to keep kids entertained. Who says gift catalogs can’t be fun?