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Experiential
What do Coca-Cola and the Olympics Have in Common? They Unite the World.
To honor this historic partnership, we created spaces for fans and for athletes from around the world to connect and celebrate—even amid competition. Across France, Coca-Cola Villages brought fans together with live screenings and fun games. While inside the Olympic Village, athletes found their space in the Coca-Cola Play Zones to relax, connect with competitors-turned-friends, and customize their gear with custom artwork that celebrated their unique personalities and differences.
But we didn’t stop there. We transformed the iconic Aérogare des Invalides in Paris into the Coca-Cola Food Fest—a multicultural feast. Guests could sample dishes from countries they’d never visited, vibe to live music from global artists, and hear stories from influencers who didn’t just share a Coke—they shared their traditions, their culture, and maybe even a secret family recipe.
Coca-cola villages









COCA-COLA ATHLETES play zone



coca-cola food fest








coca-cola food fest CASE
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