Experiential | ogilvy uk

What do Coca-Cola and the Olympics Have in Common? They Bring the World Together.

To honor this historic partnership and promote Coca-Cola's "Embrace Difference" campaign, we created spaces for everyone from around the world to connect. Across France, Coca-Cola Villages brought fans together with live screenings and fun games. Inside the Olympic Village, athletes could customize their gear with artwork that celebrated their unique personalities and differences.

We also transformed the iconic Aérogare des Invalides in Paris into the Coca-Cola Food Fest. Guests could sample dishes from all around the world, vibe to live music from global artists, and participate in cooking events with influencers, where they shared their culture and maybe even a secret family recipe. And to help people hug it out—literally—we created the Hug Vending Machine. A warm embrace was all it took to get a free Coca-Cola.