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DIGITAL & IRL ACTIVATION

Bridging the Gap Between Digital and Physical Play With Hot Wheels ID

To celebrate Hot Wheels’ 50th anniversary, we were tasked with introducing the next generation of play: Hot Wheels ID, where kids could play both in the real and digital world. For the launch, we created an event where kids competed in a real-life championship. To amplify the excitement, we released a series of limited-edition digital cars, available exclusively through partnerships with iconic brands like Apple and Tesla and Comic-Con. Fans would scan RFID posters to instantly unlock these unique digital cars, blending  play with digital innovation.

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Using Culture to Showcase Innovation

DIGITAL CAMPAIGN

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Embracing Our Differences in the Olympics

EXPERIENTIAL

Bringing Tequila to the Global Stage

SOCIAL CAMPAIGN

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Searching for Hope in a Turbulent Year

CAMPAIGN

Launching the First Jamaican Cannabis Brand

BRANDING

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Turning an App Store Into a Fun Destination

INTERACTIVE LIVESTREAM

Taking Control of Halo’s Real Grapple Gun 

INTERACTIVE LIVESTREAM

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Launching Google’s Smart Revolution

CAMPAIGN

Turning a Park Into a Digital Wonderland

MIXED REALITY

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Making Every Gamer's Dream Come True

INTERACTIVE LIVESTREAM

Launching a Brand That Gives a Sh*t

BRANDING & CAMPAIGN

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Showcasing a World of Innovations

WEB EXPERIENCE

Making Boring Catalogs Fun For Kids

INTERACTIVE AR

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Reimagining an IRL Event Virtually

VIRTUAL REALITY

When You Need An Extra Hand Or Two

MEET MY CREATIVE STUDIO

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