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CAMPAIGN
Introducing a New Hardware and New Behaviour. Fast.
Who doesn’t love a classic brief? No budget, almost no assets, and barely any time to introduce Google Chromecast—a brand-new gadget no one had ever heard of, let alone knew how to use. With some simple animation, and the help of the greatest shows, movies, and memes at the time, we revealed what it is, where it goes and how it works in a quick, fun, and super-clear campaign that, educated an entire generation of Chromecast users.






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